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Bede's Boarding School
From Bede's to Business: Alumna Sabine Patricia Haas's Global Journey
Former Bede's pupil Sabine Patricia Haas discusses how the UK academic system fostered the curiosity and persistence she uses as a global entrepreneur and advisor.
Sabine Patricia Haas’s connection to the UK academic system is long-standing. Her time at Bede's, from 1999 to 2001, was a key chapter in this journey, which also included completing both her A-Levels and a Bachelor's degree in the country. This early foundation helped nurture the leader we know today, demonstrating a commitment to continuous learning and global engagement.
In a recent conversation, we explored how her experiences at Bede's prepared her for a high-level international career: ...
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Electronic Specifier
Tech leader Sabine Patricia Haas gives career advice in honour of IWD
Haas shared her professional journey and her take on the importance of promoting greater gender diversity in the industry.
Haas’s career began in the fast-paced world of advertising, where she worked with leading global agencies. However, her curiosity and passion for data-driven strategies led her to the B2B sector, where she spent 17 years gaining expertise in global marketing, e-commerce, and digital strategy. During her time at DigiKey, Haas has applied her deep understanding of data insights to develop targeted marketing programmes that resonate with engineers and technical buyers. She approaches challenges with an open mindset and refuses to let anything hold her back.

Imperial Business School
Celebrating International Women’s Day
"Surround yourself with people who inspire and support you. Success isn’t just about working hard - it’s about having advocates who recognise your potential, challenge you to grow, and actively support your career development."
As part of Women at Imperial Week, Imperial Business School spoke to Sabine Patricia Haas (Executive MBA, 2014) about her career and how inequalities for women in the workplace can be addressed.

#ONEMILLIONWOMEN is a movement championing visibility and representation for women at work by Dr. Ulrike C. Straßer.
In Germany, nearly 50% of the workforce is female, yet in the media, over 80% of the experts and "leading voices" are still men. This imbalance fuels unconscious bias.

Leading Mother of the Week
3 questions for women balancing career and family
In her weekly column, author Annette Lippert spotlights inspiring women who successfully navigate the intersection of career and family life. She asks them three revealing questions:
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What are the top three leadership qualities you have developed or strengthened through parenting and family management?
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Your personal secret for balancing children and career?
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What are you most proud of?

