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PORTFOLIO

Lagerregale von oben

1

Distribution Consulting for Electronics Manufacturers 

  • Market Entry Strategy
    Strategic consulting for entering new markets via distributors.
     

  • Partner Identification
    Finding and evaluating suitable distribution partners, nationally and internationally.
     

  • Distribution Models & Sales Strategies
    Developing tailored models and strategies to strengthen your sales network.
     

  • Onboarding Support
    Guiding and facilitating smooth onboarding processes with new partners.
     

  • Team Training
    Training teams to collaborate effectively with distributors.

2

B2B Marketing
 

  • ​Marketing Strategy & Planning
    Development and execution of tailored marketing plans for B2B companies.
     

  • Distributor Marketing Support
    Alignment and management of joint marketing activities with distributors.    

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  • Agency Management
    Coordination and oversight of external partners such as advertising, PR, and media agencies.    

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  • Campaign Management
    Development and execution of integrated marketing campaigns across channels.

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  • Content Production
    Technical content for engineers and buyers - from product stories and campaign assets to social media.

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  • Trade Shows & events
    Planning and delivery of trade shows, conferences, and trainings.

3

​Mentor & Speaker

  • Keynote & Speaking
    Available as a speaker for conferences, workshops, and internal events on the topics of Electronics Distribution, B2B Marketing, Leadership, Women in the Electronics industry and Mentoring.

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  • Mentoring

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​Personal guidance for professionals and leaders on their career journey, with a focus on strategic career development, clear positioning, and measurable results.

Bridging Manufacturers, Distributors, and Markets - More reach, stronger partnerships, measurable results

Many small and mid-sized electronics manufacturers develop outstanding technologies – but struggle when it comes to marketing them and building strong partnerships with distributors. Distributors focus their marketing resources on top revenue drivers, while smaller innovators remain underrepresented – even though they frequently deliver essential breakthroughs in hardware, software, and digital technologies.
 

I act as a specialized consultant and hands-on partner helping Electronics manufacturers successfully enter and grow within distribution channels, while enabling distributors to expand their portfolios with minimal additional effort.

For manufacturers, I provide tailored marketing and distribution strategies, design holistic campaigns, and guide effective collaboration with distributors and agencies.

For distributors, I deliver structured, ready-to-use content and bundled campaigns from complementary manufacturers, driving efficiency and measurable impact.

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