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PORTFOLIO

Lagerregale von oben
Startup-Raum

1

B2B Marketing
 

  • ​Marketing Strategy & Planning
    Development and execution of tailored marketing plans for B2B companies
     

  • Agency Management
    Coordination and oversight of external partners such as advertising, PR, and media agencies
     

  • Events & Campaigns
    Planning and delivery of events, trade shows, and integrated marketing campaigns
     

  • Content Creation
    Production of high-quality materials including campaigns, brochures, and social media content
     

  • Distributor Marketing Support
    Alignment and management of joint marketing activities with distributors

2

Distribution Consulting for Electronics Manufacturers 

  • Market Entry Strategy
    Strategic consulting for entering new markets via distributors
     

  • Partner Identification
    Finding and evaluating suitable distribution partners, nationally and internationally
     

  • Distribution Models & Sales Strategies
    Developing tailored models and strategies to strengthen your sales network
     

  • Onboarding Support
    Guiding and facilitating smooth onboarding processes with new partners
     

  • Team Training
    Training teams to collaborate effectively with distributors

3

Leadership development & networks

  • Network Development Building and establishing employee networks, including women’s networks, within companies
     

  • Leadership Programs
    Advising and supporting leadership initiatives in close cooperation with HR and executive management
     

  • Internal Communication & Change Management Strengthening communication and guiding change processes in the context of cultural transformation
     

  • Speaker Engagement
    Speaker for conferences, workshops, or internal events on leadership, networking, and change management

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Empowering Growth in B2B Marketing & Distribution
 

Many small and mid-sized electronics manufacturers develop outstanding technologies – but struggle when it comes to marketing them and building strong partnerships with distributors. Distributors focus their marketing resources on top revenue drivers, while smaller innovators remain underrepresented – even though they frequently deliver essential breakthroughs in hardware, software, and digital technologies.
 

I act as a specialized consultant and hands-on partner helping Electronics manufacturers successfully enter and grow within distribution channels, while enabling distributors to expand their portfolios with minimal additional effort.

For manufacturers, I provide tailored marketing and distribution strategies, design holistic campaigns, and guide effective collaboration with distributors and agencies.

For distributors, I deliver structured, ready-to-use content and bundled campaigns from complementary manufacturers, driving efficiency and measurable impact.

For organizations, I support strategic initiatives in leadership, diversity, and cultural transformation – including building networks and advancing female leadership. I am also actively engaged as a coach and mentor with WE United (Women in Electronics) and Imperial College London, where I work with young professionals and advocate for female leadership.

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