INFO

Sabine Patricia Haas is a German marketing and distribution expert with over 20 years of international experience across global B2B corporations, e-commerce, and leading agency networks.
 

Her career began in advertising with renowned networks such as Publicis and Grey, followed by roles at IBM and TE Connectivity, where she built her foundation in digital strategy and international brand marketing within complex B2B environments.
She later moved into the distribution sector, holding senior strategic marketing positions at global distributors including DigiKey and RS Components.
 

She specializes in aligning manufacturers and distribution partners, developing go-to-market strategies, optimizing cross-channel collaboration, and driving scalable growth. Her approach blends data-driven execution with strong cross-cultural and organizational insight.
 

With a long-standing personal and academic connection to the UK, she completed both her A-Levels and higher education there, including a Bachelor degree as well as an Executive MBA from Imperial College London.
 

Beyond her professional career, she actively mentors emerging talent and women in leadership through Imperial College London and WE United, and co-hosts the Imperial alumni chapter in Frankfurt.
 

In August 2025, she began her entrepreneurial journey and now also serves on the Advisory Boards of Roth Finanz and Roth Versicherungen, providing strategic guidance and expertise to support the companies’ long-term growth. In addition to her advisory role, she oversees their marketing operations, managing campaigns and brand strategy.