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SABINE PATRICIA HAAS

Sabine is a German marketing and distribution expert with over 20 years of international experience across global B2B corporations, e-commerce, and leading agency networks.
 

Her career began in advertising with renowned networks such as Publicis and Grey, followed by roles at IBM and TE Connectivity, where she built her foundation in digital strategy and international brand marketing within complex B2B environments.
She later moved into the distribution sector, holding senior strategic marketing positions at global distributors including DigiKey and RS Components.
 

She specializes in aligning manufacturers and distribution partners, developing go-to-market strategies, optimizing cross-channel collaboration, and driving scalable growth. Her approach blends data-driven execution with strong cross-cultural and organizational insight.
 

Beyond her professional career, she actively mentors emerging talent and women in leadership and co-hosts the Imperial alumni chapter in Frankfurt.
 

In August 2025, she began her entrepreneurial journey and now also serves on the Advisory Boards of Roth Finanz and Roth Versicherungen, providing strategic guidance and expertise to support the companies’ long-term growth. 

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​Career

  • 2025 – present, Sabine Patricia Haas B2B Marketing & Distribution Consulting, Langen, Germany

  • 2025 – present, Advisory Board Member, Roth Versicherungen & Roth Finanz, Langen, Germany

  • 2016 – 2025 DigiKey, Munich & Langen, Germany

  • 2010 – 2016 RS Components, Mörfelden, Germany

  • 2008 – 2010 TE Connectivity, Langen & Bensheim, Germany

  • 2008 – 2008 Ogilvy One, Frankfurt, Germany  

  • 2007 – 2007 IBM, Stuttgart, Germany

  • 2006 – 2006 Grey, Frankfurt, Germany

  • 2002 – 2005 Publicis, Frankfurt, Germany

  • 2001 – 2001 C & C - Contact & Creation, Frankfurt, Germany

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 Education

  • 2012 – 2014 Imperial College London, London, UK, Executive Master of Business Administration (MBA)

  • 2005 – 2008 University of Westminster, London, UK, BA (Hons), Business Management - International Business

  • 2003 – 2005 Akademie für Marketing-Kommunikation, Frankfurt, Germany, State-Certified Marketing Communications Specialist

  • 2002 - 2004 Stauffenbergschule, Vocational Diploma in Advertising & Marketing, Frankfurt, Germany

  • 1999 – 2001 Bede's School, Hailsham, UK, A-Levels

ANANYA UDAY UPASANI

Ananya is a Master’s student in International Management at IU Berlin and currently works as a Business Development and B2B Marketing Intern at Sabine Patricia Haas B2B Marketing and Electronics Distribution Consulting.

 

She is particularly interested in marketing consulting and supports the company across a range of business and marketing functions. Her responsibilities include website maintenance and optimization, creating content and presentations, conducting market analysis and research projects, and supporting administrative processes such as invoicing and organizational tasks.

 

With prior experience in international marketing and digital strategy, Ananya has contributed to campaign execution, content creation, and performance analysis across global markets. Her background in Electronics and Telecommunication Engineering enables her to combine technical understanding with strategic marketing insights.

More information

​Career

  • 2026 – present: Business Development & B2B Marketing Intern, Sabine Patricia Haas Consultancy, Langen, Germany

  • 2025 – 2025: International Business Marketing Intern, ZA:Media, Mannheim, Germany

  • 2024 – 2024: Social Media Marketing Intern, Indian Institute of Technology (Trust Lab), Mumbai, India

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 Education

  • 2024 – present: Master’s in International Management, International University of Applied Sciences (IU), Berlin, Germany

  • 2018 – 2023: Bachelor’s in Electronics & Telecommunication Engineering, Ramrao Adik Institute of Technology, Mumbai, India

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